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Mars Petcare Recruitment Case Study
Uniting Ambition partners with Mars Petcare to build a digital team that supercharges online sales

The Client

Mars is a multi-channel manufacturer with over 3,800 employees in the UK alone, producing much loved global brands across 3 main divisions:

- Confectionary, including some of the best-loved and widely available chocolate such as Mars, Snickers and Twix

- Food and drink, with household brands such as Dolmio and Uncle Ben’s within the range

- Petcare, including familiar products such as Pedigree, Whiskas and Cesar

The Brief

Mars Petcare approached Uniting Ambition with a critical business project key to accelerating growth. With current sales via online channels standing at £500m, Mars plan to increase this figure to $2bn over the next 2 years. The company’s global focus is now on building digital awareness, capability and relationships to meet sales projections.

As part of this strategic growth plan, Mars Petcare created a newly formed Digital Capability team which had been tasked with increasing sales through key online channels such as Ocado, Tesco.com and Amazon. Uniting Ambition was approached to recruit pivotal roles into the department. Roles recruited include:

  • 15 x Service Managers
  • 4 x Analytics Executive
  • 5 x Merchandising Manager
  • 1 x Search Engine Co-ordinator

The Solution

Uniting Ambition delivered a structured, thorough and UK-wide talent strategy to source candidates who were a strong both skillset and culture fit. In a comprehensive operation that involved bespoke employe brand and awareness campaigns and rigorous, well designed candidate journey, all roles were filled successfully.

The quality of placements and their value-add skillsets meant that Uniting Ambition acted as a catalyst to the growth of Mars Petcare. Following this initial partnership, Uniting Ambition are the recruitment parnter of choice to the Mars confectionary and food divisions.