Uniting Ambition Has Evolved
Back in 2018, we launched Uniting Cloud as a sister brand to Uniting Ambition. At the time, cloud technology was an exciting, fast-growing space. AWS, Azure and other platforms were taking off, and we wanted to create something that connected directly with that specialist community.
Fast forward to today, and cloud is no longer a niche corner of the market. It is the backbone of almost every organisation. Whether you are a heritage business, a scaling tech company, or an AI start-up that launched yesterday, you are operating in the cloud.
We are still proud to be experts at finding exceptional cloud professionals, but the reality is that almost every tech role we recruit for now involves some level of cloud experience. The world has moved on, and having separate brands for Uniting Ambition and Uniting Cloud no longer makes sense.
So we have brought everything together under a new visual identity, under one brand, all to sit under “Uniting Ambition”.
Why this matters
This is not about making things simpler for us. It is about making things better for the people we work with every day: our clients, our candidates and our teams.
It means one name, one team and one clear mission. To connect businesses with the very best specialist software talent, faster and more effectively. Every candidate we work with benefits from the relationships and trust we have built over 20 years. Every client benefits from our ability to deliver permanent hires, contract specialists or full project solutions designed around their specific needs.
Our focus
It also means we can focus on what we’ve always excelled at: partnering with businesses in retail, e-commerce, gaming, gambling, financial services and insurance across the UK. We don’t go outside this scope, and I know we can continue to push forwards with this renewed focus that shines light on where our expertise performs best.
Bringing everything under Uniting Ambition is about reflecting where the market is now and where it is going. It is about making sure our clients and candidates have the best possible experience when they work with us.
Next year, Uniting Ambition celebrates 20 years in business. This rebrand is a big step forward and it sets us up, along with the people we work with, for the next chapter of growth and success.
