Bet365

The Brief

As Bet365 scaled rapidly, the company needed to evolve its technology infrastructure to meet global demand and support its expanding product and engineering functions. Bet365 required a trusted partner to help build out its software engineering capability, particularly in recent years as it has transitioned from Microsoft-based technologies to Go, while addressing challenges around location, talent competition and cultural fit.

The Solution

Initially focused on project management and infrastructure recruitment, Uniting Ambition shifted its best delivery talent into software engineering as Bet365’s priorities evolved. Today, the partnership is centred on placing high-quality engineers into core technical teams responsible for mission-critical systems, from sportsbook platforms to international payments and user verification.

Roles covered:

• Software Engineers
• Digital Developers
• Technical Leads
• Agile Delivery professionals
• Project and Programme Managers
• Infrastructure roles
• Business Analysts

Uniting Ambition operates as a true extension of Hillside Technology, with regular on-site visits, weekly reviews and deep collaboration with hiring managers. The team supports across market mapping, cultural fit analysis and a smooth candidate journey that reflects Bet365’s high standards.

The Outcome

To date, Uniting Ambition has placed over 500 professionals into Bet365. With talent hubs in Stoke and Manchester, and hiring demands spanning multiple global regions, Bet365 remains a complex and high-stakes client. But thanks to a consistent, long-term relationship built on delivery and trust, Uniting Ambition continues to be a core partner in scaling the technology behind one of the most transactional online platforms in the world.