- Solutions
- Permanent Recruitment
- UA Projects
- Interim
- Specialisms
- Cloud
- Data & AI
- Transformation
- Industries
- Financial Services & Insurance
- Gaming & Gambling
- Business Services
- Retail & E-Commerce
- About
- About us
- Case Studies
- Contact
Leading UK Retailer
Bet365 is one of the world’s leading online gambling companies, serving over 100 million customers in more than 100 countries.
A privately owned business founded in 2000, Bet365 has grown from a small team working out of portable buildings in Stoke-on-Trent to a global brand recognised for its innovative technology platform and 24/7 sports betting services.
Uniting Ambition has partnered with Bet365 for over 17 years, seeing the business scale from just over 100 to nearly 2,000 technologists.
Weeks to start date
Retention rate
Contractors placed
The Brief
This transformation project took the retailer beyond the confines of its own website, offering select client brands the ability to leverage its technology, warehousing, logistics, and broader operational infrastructure to power their online stores.
The initiative has supported well-known names across fashion, luxury, and lifestyle—ranging from high-growth start-ups to iconic global brands.
One of the most ambitious phases of the programme went live in Spring 2022, marking a step-change in scale and capability for the retailer’s ecommerce-as-a-service offering.
To deliver this, the client needed access to specialist talent at speed, and turned to Uniting Ambition.
The Solution
Uniting Ambition was integral in supplying the technical expertise required to build standalone websites, mobile applications, payment integrations, accessibility features (WCAG), and ensure online security and compliance.
The Outcome
Over 100 contract professionals have now been deployed across areas such as Support, Testing, Development, Data, Business Analysis, Product, and Project Delivery.
With an average time-to-hire of just two weeks, and a 95% contractor retention or return rate, Uniting Ambition played a critical role in enabling this high-growth, high-visibility digital programme.
