CRM Insight Analyst

CRM Insight Analyst
Contract
**Outside IR35**
Redditch (3 days per week on-site)
6-months+
£400.00 - £450.00 per day
To start Tuesday 5th May

Overview
The CRM Insight Analyst is responsible for the scoping and hands on delivery of CRM  / Email Campaign analysis and is a pivotal role in the growth of a CRM programme contributing to 20% of Group Turnover. The role is not just delivering numbers, but a proactive role accountable for stakeholder management and the ability to drive action from recommendations.

Key Responsibilities:

• Be a key point of contact for the email marketing team, delivering analysis through regular Power BI reporting and SQL deep-dives.
• To deliver weekly performance summaries to the Head of CRM and other senior stakeholders.
• Present results confidently and clearly in a group forum to both technical and non-technical audiences.
• To lead the scoping and delivery of new reports and analysis briefs.
• To self-prioritise a high volume of work demand to ensure the most effective use of resource.
• To design A/B tests to ensure that control groups provide robust results with statistical significance.
• Ability to forecast future campaign performance based on historic selection volumes and response rates.

Essential:

• Proven experience in marketing analytics: High volume campaigns, complex omni-channel data selections & test structures, automation of response analysis through BI tools.
• Business intelligence reporting (Power BI)
• Moderate to advanced SQL
• Google Analytics / GA4 Web Analytics
• Presentation skills
• Technical problem solving and providing data solutions
• Pro-activity, turning analysis into recommendations
• Driving innovative approaches to optimising campaign response and conversion

CRM Insight Analyst